What Makes Us Tick


As we all know, time is the underlying foundation of everything in the universe. It weaves its way through every aspect of our lives, dragging us along in its wake, pulling us inexorably into the future, regardless of whether we want to go.


When you stop to think about this, it’s staggering. And, frankly, terrifying.


We get that, totally. We’ve all had moments when we felt crushed under the weight of this realization. Fortunately, we at Chronspire have figured something out – as long as you focus on embracing the next moment ahead, you have nothing to fear. This idea forms the basis of our designs - a Chronspire watch is meant to remind you that no matter how overwhelming time may sometimes feel, it’s actually always right there waiting for you, ready to help you shed the past and reinvent yourself into whoever and whatever you want to be. As long as you keep looking forward, there will always be enough time.


Our biggest inspiration comes from the idea that even time, as vast and far-reaching as it is, has a controller. We named our company after one of them (Chronos, the Greek God of time), and have made it our mission to help put that control in everyone’s hands. Our watches – sleek, thoughtfully engineered, and with completely unique designs and revolutionary features – pay tribute to man’s eternal quest to turn time to his advantage, from the first hourglass to the latest innovations, and beyond.


The idea for the first collection came into being several years ago, when we took a trip to Basel, Switzerland to commune with our watch-obsessed brethren at the annual Baselworld watch fair. While wandering around town, our eyes were constantly drawn to the statues of Basel’s mythical protector, the Basilisk, that are sprinkled throughout the city. These statues were so striking, they captured our imaginations, and Chronspire’s Basilisk Collection was born.


We spent three years on product development, working with manufacturers from Italy, China, Japan, and every corner of Switzerland including Neuchâtel, St. Gallen, Stabio and La Chaux-de-Fonds. We sourced the highest-quality components and materials, incorporating them into the design process, while simultaneously focusing on precision, style, craftsmanship, innovation, and comfort. Every detail was meticulously designed and tested, until the final result was, well, perfect. It took a lot of hard work, but the outcome is more than worth it! And this is the promise of every Chronspire watch – we won’t be satisfied with anything less than perfection!


So, to sum up – meticulously crafted and innovatively designed, Chronspire watches are here to remind you that, no matter what, TIME IS ON YOUR SIDE!